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邀请美国伊利诺伊大学香槟分校刘云川博士学术报告

东大研途 2021-04-04 16:59:37

东北大学工商管理学院信息管理与决策科学系学术报告

主讲人:美国伊利诺伊大学香槟分校刘云川博士

报告题目:Return Policies in Distribution Channels

报告时间:2017年3月23日(星期四)下午2:30-4:30

报告地点:东北大学浑南校区文管学馆B 306

报告摘要:Many retailers and manufacturers adopt the practice of accepting product returns from consumers (via money-back guarantee) and retailers (via full-credit returns policy) respectively. While the extant literature focuses on either the manufacturer’s or retailer’s returns policy, this paper investigates both returns policies and finds that the manufacturer’s returns policy can actually induce the retailer’s returns policy by increasing the retailer’s salvage value for consumer returns. However, counter to the intuition that an increasing salvage value is always beneficial for retailers, the manufacturer’s returns policy is not necessarily beneficial for competing retailers. Nonetheless, the manufacturer’s returns policy can benefit the manufacturer even when competing retailers face a certain demand before sales, which is in sharp contrast to the extant literature. We also show that a high quality retailer can be more likely to accept returns than a low quality retailer.

刘云川博士简介:美国哥伦比亚大学营销学博士。现任美国伊利诺伊大学香槟分校商学院副教授(终身教职)、本科生项目学术主任、中美合作项目主任、定价及收入管理研究中心副主任等。主要从事分销渠道管理、定价策略、运作管理等方面的研究。曾在管理科学和市场营销领域国际顶级期刊《Management Science》、《Marketing Science》以及《Quantitative Marketing and Economics》等发表高水平论文10余篇。

欢迎有兴趣的教师及博士研究生、硕士研究生积极参加!

来源:科研计算机网

编辑:位秀文